Donation packaging

I went grocery shopping last weekend and noticed special advertisements I had never really paid attention to before. So many items whether its clothes, food or even hair products have are connecting their brands and even donating some of the profit to certain organizations. For example, Yoplait yogurt is has breast cancer ribbons on their tops so every time you buy Yo-plait yogurt you are donating a certain amount to breast cancer research. Another example is Chegg.com, the popular book rental website for college students, plants a tree somewhere in the world each time you place an order with them.    Do you think this is an effective way of advertising? If you saw this on a product you were buying, would you be more willing to buy the one donating or the generic brand?

Superbowl

Every year the Superbowl brings all sorts of excitment to football fans all over the globe but one thing that sets this game apart from any other Sunday (besides it being a championship) is the commerical breaks. All Americans, football fans or not, anticipate these commericals because they are humerous, original, brand new and give us something to talk about. A Superbowl commerical slot is known for being the most expensive timeslot all year around but this year had a record breaking price tag of $3 million dollars for 30 seconds. Pepsi and Doritos had a competition between consumer to who could come up with the best 30 second commerical and they actually showed 6 of the finalists ideas. It is always a compeitition between companies to have the best commerical of the year. If you watched this past sunday popular celebrities such as Justin Bieber, Ozzy Osbourne, etc. were all formulated in the mix. Here was my favorite from this year: M&M's: "Sexy and I know it"
http://www.youtube.com/watch?v=q33drZUXSzY



 I think my favorite all-time superbowl commerical was Budweiser's frogs. What was yours?