Shift in Ads

Although we still use radio to advertise, is it still effective? When I am driving in my car, and a station is interrupted by a commercial, I immediately change the channel to find another station. This is common for  all people to do. Consumers also have the option of purchasing Pandora or Sirris radio which provide minimal interruptions. This is a constant obstacle for radio advertisements. In the past, Advertisers were able to reach many target markets by using radio ads but this has changed over the last 30 years. Advertisers are being forced to spread their ideas on a variety of different vehicles so they can reach these consumers.

Overuse in Ads?

The debate of whether or not advertisements have gotten to be to much in to many places is a constant conversation in the marketing world.

Advertisements can now be found virtually anywhere. When I went on spring break this year, there were advertisements on the cabin compartments. They made the cabin appear to be smaller and I thought it was way to much and I don't think they had any affect on those who saw them. There were also ads on the tray in front of you.

After doing some research, Advertisers are becoming more and more creative in selecting their location for their ads. A foldgers ad was recently done in New York. They replaced a sewer grate with the a picture that appear to be a cup of coffee. The point was when steam came out of the sewer, it would appear that the coffee was hot and ready. I think this would be an affective ad because it is creative and has humor to it. Unlike the airplane ads, it would actually catch the consumers eye.

What do you think?

London 2012

As I was browsing the internet this week, I came across a video for the Summer Olympics occurring in London this summer. This is a huge event for sponsors and their advertisements. The olympics reaches billions in over 200 countries, territories and other regions of the world.

http://www.youtube.com/watch?v=dqJ65FHSEr4&feature=player_embedded

The difference between a sponsor and a typical advertiser is sponsors actually give away their products throughout the games. For example, Coca-Cola has been a big time sponsor of the Olympics for many many years and throughout the games they provide the audience with beverages. This acts as another form of advertising because the audience is holding the coke containers.

Major international sponsors are McDonalds, Visa, Acer, GE, Omega, P&G, Samsung, and Dow. As you can see in the video, these names are constantly shown in the background of whatever event is going on. AUdiences are constantly exposed to these names. This places their product in the mind of consumers world wide. Revenue generated by commercial partnerships account for more than 40% of Olympic Revenues.

Kony Video

Many of you have probably already seen the Kony video that is rapidly spreading through all forms of social media. In advertisements a common theme can be found, the particular product wants to convince the consumer to go use the product, and buy the product.  Although this may not be categorized as a an advertisement at all, it is still trying to influence people to DO something. The 30 minute clip explains the seriousness of the situation that is occurring in Africa. The plan to stop this man and protect the invisible children is to use every type of medium and make konyo famous. There are posters, buttons, stickers, and online links. I know for my current news feed on Facebook and twitter it is flooded with the stopkonyo statuses, videos and tweets. This is a powerful message that is being sent through forms of advertising. This campaign to help the Invisible children and finally find kony truly shows how powerful social media and advertising has become.


If you have not seen the video, I strongly suggest you take the time and watch it. It may give you a new perspective on life:


http://www.youtube.com/watch?v=Y4MnpzG5Sqc&feature=youtu.be

Donation packaging

I went grocery shopping last weekend and noticed special advertisements I had never really paid attention to before. So many items whether its clothes, food or even hair products have are connecting their brands and even donating some of the profit to certain organizations. For example, Yoplait yogurt is has breast cancer ribbons on their tops so every time you buy Yo-plait yogurt you are donating a certain amount to breast cancer research. Another example is Chegg.com, the popular book rental website for college students, plants a tree somewhere in the world each time you place an order with them.    Do you think this is an effective way of advertising? If you saw this on a product you were buying, would you be more willing to buy the one donating or the generic brand?

Superbowl

Every year the Superbowl brings all sorts of excitment to football fans all over the globe but one thing that sets this game apart from any other Sunday (besides it being a championship) is the commerical breaks. All Americans, football fans or not, anticipate these commericals because they are humerous, original, brand new and give us something to talk about. A Superbowl commerical slot is known for being the most expensive timeslot all year around but this year had a record breaking price tag of $3 million dollars for 30 seconds. Pepsi and Doritos had a competition between consumer to who could come up with the best 30 second commerical and they actually showed 6 of the finalists ideas. It is always a compeitition between companies to have the best commerical of the year. If you watched this past sunday popular celebrities such as Justin Bieber, Ozzy Osbourne, etc. were all formulated in the mix. Here was my favorite from this year: M&M's: "Sexy and I know it"
http://www.youtube.com/watch?v=q33drZUXSzY



 I think my favorite all-time superbowl commerical was Budweiser's frogs. What was yours?