As I was browsing the internet this week, I came across a video for the Summer Olympics occurring in London this summer. This is a huge event for sponsors and their advertisements. The olympics reaches billions in over 200 countries, territories and other regions of the world.
http://www.youtube.com/watch?v=dqJ65FHSEr4&feature=player_embedded
The difference between a sponsor and a typical advertiser is sponsors actually give away their products throughout the games. For example, Coca-Cola has been a big time sponsor of the Olympics for many many years and throughout the games they provide the audience with beverages. This acts as another form of advertising because the audience is holding the coke containers.
Major international sponsors are McDonalds, Visa, Acer, GE, Omega, P&G, Samsung, and Dow. As you can see in the video, these names are constantly shown in the background of whatever event is going on. AUdiences are constantly exposed to these names. This places their product in the mind of consumers world wide. Revenue generated by commercial partnerships account for more than 40% of Olympic Revenues.
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