Thursday, May 10, 2012

Overuse in Ads?

The debate of whether or not advertisements have gotten to be to much in to many places is a constant conversation in the marketing world.

Advertisements can now be found virtually anywhere. When I went on spring break this year, there were advertisements on the cabin compartments. They made the cabin appear to be smaller and I thought it was way to much and I don't think they had any affect on those who saw them. There were also ads on the tray in front of you.

After doing some research, Advertisers are becoming more and more creative in selecting their location for their ads. A foldgers ad was recently done in New York. They replaced a sewer grate with the a picture that appear to be a cup of coffee. The point was when steam came out of the sewer, it would appear that the coffee was hot and ready. I think this would be an affective ad because it is creative and has humor to it. Unlike the airplane ads, it would actually catch the consumers eye.

What do you think?


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