Many of you have probably already seen the Kony video that is rapidly spreading through all forms of social media. In advertisements a common theme can be found, the particular product wants to convince the consumer to go use the product, and buy the product. Although this may not be categorized as a an advertisement at all, it is still trying to influence people to DO something. The 30 minute clip explains the seriousness of the situation that is occurring in Africa. The plan to stop this man and protect the invisible children is to use every type of medium and make konyo famous. There are posters, buttons, stickers, and online links. I know for my current news feed on Facebook and twitter it is flooded with the stopkonyo statuses, videos and tweets. This is a powerful message that is being sent through forms of advertising. This campaign to help the Invisible children and finally find kony truly shows how powerful social media and advertising has become.
If you have not seen the video, I strongly suggest you take the time and watch it. It may give you a new perspective on life:
http://www.youtube.com/watch?v=Y4MnpzG5Sqc&feature=youtu.be
I've never seen this video and had no idea who Joseph Kony was, but I saw if everywhere. After I watched the video, I think everyone should see it. Advertising a person because of the bad things they have done is a great way to get people to care about what's going on in the world. I hope this campaign works and gets something done. If it does I think that we will be seeing a global movement of people getting together and making important changes in the world.
ReplyDeleteBefore my newsfeed became inundated with the Stop Kony videos I didn't know who Kony was or what was going on. My bet is that 99% of the people posting these videos didn't either. Since these have been posted it's definitely drawn a huge amount of attention and I agree that social media can have a big impact on issues. But, this issue has been going on for years and years before facebook was even started and just now people think it's important to do something about. I think if it wasn't for facebook, people still would have no idea who Kony was (including me).
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