Shift in Ads

Although we still use radio to advertise, is it still effective? When I am driving in my car, and a station is interrupted by a commercial, I immediately change the channel to find another station. This is common for  all people to do. Consumers also have the option of purchasing Pandora or Sirris radio which provide minimal interruptions. This is a constant obstacle for radio advertisements. In the past, Advertisers were able to reach many target markets by using radio ads but this has changed over the last 30 years. Advertisers are being forced to spread their ideas on a variety of different vehicles so they can reach these consumers.

Overuse in Ads?

The debate of whether or not advertisements have gotten to be to much in to many places is a constant conversation in the marketing world.

Advertisements can now be found virtually anywhere. When I went on spring break this year, there were advertisements on the cabin compartments. They made the cabin appear to be smaller and I thought it was way to much and I don't think they had any affect on those who saw them. There were also ads on the tray in front of you.

After doing some research, Advertisers are becoming more and more creative in selecting their location for their ads. A foldgers ad was recently done in New York. They replaced a sewer grate with the a picture that appear to be a cup of coffee. The point was when steam came out of the sewer, it would appear that the coffee was hot and ready. I think this would be an affective ad because it is creative and has humor to it. Unlike the airplane ads, it would actually catch the consumers eye.

What do you think?

London 2012

As I was browsing the internet this week, I came across a video for the Summer Olympics occurring in London this summer. This is a huge event for sponsors and their advertisements. The olympics reaches billions in over 200 countries, territories and other regions of the world.

http://www.youtube.com/watch?v=dqJ65FHSEr4&feature=player_embedded

The difference between a sponsor and a typical advertiser is sponsors actually give away their products throughout the games. For example, Coca-Cola has been a big time sponsor of the Olympics for many many years and throughout the games they provide the audience with beverages. This acts as another form of advertising because the audience is holding the coke containers.

Major international sponsors are McDonalds, Visa, Acer, GE, Omega, P&G, Samsung, and Dow. As you can see in the video, these names are constantly shown in the background of whatever event is going on. AUdiences are constantly exposed to these names. This places their product in the mind of consumers world wide. Revenue generated by commercial partnerships account for more than 40% of Olympic Revenues.